LinkedIn provides marketers with highly specific and impactful targeting options – but you need to know who you’re targeting in order to capitalize on this. Are they senior? Entry-level?Īll of this data can be used to reach exactly the audience you need to send your message to. Who is your demographic beyond simply their age, gender and even location? Figure out their interests, their qualifications and their positions within their career. It’s important for you to take some time and really figure out exactly who your target market is.
Sponsored InMail is also a great way to directly target people that you are hoping to reach on the platform and video ads can be used to help your video content reach the right audience too. You could also work with text ads, they are small sections of copy that sit at the side of users feeds. This is most often a promoted post that may come in the form of an article or blog post that you want to appear higher on other people’s feeds. You have the opportunity to create sponsored content. LinkedIn gives you the option of working with a few different types of paid content. This will help the marketing solutions tool to deliver the best ROI for personal goals. Be sure to input your LinkedIn company page and enter your billing information – but don’t worry, you won’t be charged until your campaign goes live.Ĭhoose your objectives for your campaign, such as website visits, video promotion or lead generation. Head here to get started and choose the option the ‘start ad’. Your LinkedIn advertisement campaign will run on a separate platform than the regular LinkedIn page that you are used to seeing.Īdvertising on the site all takes place on the LinkedIn Marketing Solutions platform. The site is particularly helpful when it comes to job applicants and website conversions but can also successfully drive website clicks and generate leads.įollow the steps below to kickstart your paid advertising campaign on the LinkedIn platform. However, when used in the right way, LinkedIn advertising could generate surprising growth for your brand or business. For this reason, you shouldn’t throw all of your advertising budget at LinkedIn. The platform isn’t like other sites such as Instagram and Facebook, whose algorithms massively favour users that have paid to share their content. They effectively integrate LinkedIn advertisements as part of their social media marketing campaigns. The most successful companies listed on the site have something in common. In fact, 30 million companies are listed on the LinkedIn platform. You may also be using the site to advertise job openings, generate leads and build relationships and networks with both customers and other businesses that exist within your niche.Īnd you’re not alone. If you’re like most other businesses on the site, you use the platform in order to: LinkedIn is a great place for brands and businesses to market their products and services.
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