“Pinterest Trends allows marketers to understand the behavior of their on this social network,” continued Aranda. That means it’s a way for marketers to better understand how consumers discover and research products and services throughout the customer journey. "People visit Pinterest to get inspired, save ideas and plan for the future,” said Laura Aranda, lead performance marketing for Freepik Company. “It is another way of performing social listening, and essentially gives you a sneak peek into a virtually untapped universe of customer data." This means the Trends tool is uniquely positioned to give insight into what your target market is interested in. “ includes both trend-line visuals and numerical stats to allow for easy analysis of the popularity of a given topic.” Why Pinterest Trends Matters for MarketersĪccording to Pillar, the platform drives almost four times as much in sales as other popular social media apps.
“This gives a visual overview of broader umbrella topics that are trending for the year.” These broader umbrella topics are based on a set of more specific topics that are related to each other. “Pinterest Trends also includes the ‘Top 100’ pages,” added Shawn Pillar, director of marketing at Juicer. That includes the volume for search terms, related terms and popular pins for each keyword. It also gives insight into when those specific terms peak on the platform. Lily Stern, Director of Social Media & Digital Marketing at, describes it as a tool that allows marketers to view top U.S.
We’ve also asked social media marketing experts to chime in on how this Pinterest feature can be used for market research.
Here we're giving you a step-by-step guide to using the tool. Pinterest Trends is a tool that has a lot to offer marketers. This means the platform has a huge amount of information about how consumers research products or services before making a purchase. In addition, 47% of users are on the platform specifically to shop. Pinterest users are looking for inspiration on their path to purchase.
Pinterest may have a massive user base, but what’s most interesting for marketers is what those users are searching for on the platform.
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